An MSD sponsored career support for creatives

Wayfind Creative

Sustainable Career Making

WayFind Creative is here to help you identify and test ideas for your future while developing a mind-set that will ensure you succeed. Tell your story and connect with other creatives and explore changing self-limiting habits. Take yourself on a journey of discovery and new opportunities.

What is Wayfind Creative?

Wayfind Creative is an exciting new programme for creatives who are looking to take control of their careers and create a financially viable, sustainable and deeply rewarding career.

The programme is designed to help you build the non-creative skills required for a future-proof career in the creative sector so that you can thrive, not just survive.

Our goal is to empower you to become a more experienced problem solver, capable of directing the course of your own life and build a sustainable future.

To get you there, here are some examples of what we can support you to do:

  • Develop a business plan for your creative project
  • Expand your reach through social media
  • Connect with mentors and professionals in your creative industry
  • Develop a personal development plan to ensure you meet your goals
  • Apply for funding/grants

When you engage with Wayfind Creative, YOU lead the way. You decide what level of support suits you best. We can provide you with a space to connect or a series of intensive workshops, we take your needs with our 20 years of experience working in this sector to strengthen your foundations, explore new paths, road-test possible futures, and create a better future.

So, who is this for?

This programme is perfect for those of you who have a tertiary qualification in your creative sector or have paid work experience in your field, but are struggling to make a living from your creative work.

  • Be between the ages of 18-64 years
  • Live in Auckland
  • Have either a recognised creative tertiary qualification or relevant experience in a creative field
  • You may:
    • Be seeking employment in the creative sector
    • Or have lost employment/self-employment income due to Covid-19
    • Or looking for support to develop business/marketing/other skills to develop a sustainable career in the creative sector
  • You may/may not be receiving Work and Income payments – full or supplementary benefit

How do I apply?

If this programme speaks to you, register below to receive application forms.

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    14 hours ago

    Wayfind Creative
    Harinder Rajpal uses different techniques and mediums to challenge the boundaries of art where he tells stories through painting, photography and calligraphy. He explores the depth of colour, and follows the movement of lines creating a composition.He sometimes perceives the importance of words to convey a belief, a thought or a viewpoint, however, most of the time the viewer is left with the silence of colours and shapes that speak.Glass has always been his favourite canvas which represents the exquisiteness of the human brain whereas the geometric shapes and balletic lines in soothing vibrant colours, reflect several expressions. His works explore the relationship between historical multiculturalism and emotional memories.Harinder would like the viewer of his work to experience a moment of nothingness. It’s like the unfoldment of a flower, feeling blank, forgetting the pain and deflecting negativity.Find out more information about Wayfind #wayfindcreative #creative #visualartist ...
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    2 weeks ago

    Wayfind Creative
    Check out 'The Devonport Flagstaff' newspaper out today featuring Craig Turvey, Wayfind Creative - Project Developer & Lead.Depot Artspace Wayfind Creative ...
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Wayfind Creative, Creative Business Consultants

Image of blond woman on right with artwork on left

Alison Steiner

Alison is a business advisor for creatives looking to improve or develop a sustainable lifelong practice.

Alison looks forward to working with Wayfind Creatives, using her business knowledge, skills and experience to improve the outcomes and incomes of creative practitioners. She hopes that by formalising their creative practice she can help creatives build sustainable careers and enable economic, social and creative wellbeing.

Alison will work with creatives to help develop their business and life plans and budgets. She can assist with accounting, marketing, management, development, fundraising and sponsorship, commission negotiation, exhibitions, property ownership and management and bank finance negotiation.

Alison’s experience has evolved over the last 25 years working within creative practices and navigating the business journey in a way that offers a strong understanding, empathy and ability to reflect on how a creative enterprise might evolve.

Alison has worked with a range of creatives through private business. She was part owner and business manager of a successful creative business and she has worked within The University of Auckland Faculty of Arts as well as amongst the arts community.

Alison welcomes the opportunity to chat and see how she can work with creatives to enhance their creative business endeavour.

Alison Steiner/

Image of woman standing in front of a whiteboard with young man's head in foreground.

Felicity Letcher

Felicity is a leader within the screen and creative industries who has held key positions in industry-led organisations. She has led production, gaming, theatre and dance companies giving her a deep understanding of creative and screen companies.

She is the partnership manager of AMO, founder of Auckland Screen Alliance (ASA) and ran the ASA
On Screen Sessions during Covid. Until Covid 19 March lockdown she worked for Auckland Unlimited on the attraction of Amazon and Netflix Originals and developed the Screen Development programme that has since been continued by Auckland Unlimited and the screen industry.

Felicity pulled together and led the Screen Sector Covid 19 Action Group which has been recognised for getting the first screen safety rules approved by central government in the world and pushed for screen to be included in stimulus package by central government. She has worked with Screen Canterbury to develop a Screen Action Plan and NZTE on a study of regional studio demand in New Zealand. She holds a great deal of mana and respect across the sector.

Felicity started her journey in the creative industries as a producer and has since led production, gaming, theatre and dance companies which gives her a deep and unique perspective of the creative industries and arts sector – including working at Flying Fish, for Michael Parmenter and Silo Theatre.

Felicity owns and manages Main Reactor a leading props and makeup effects company with her husband Roger Murray based in Henderson Auckland. They have worked on large tent pole productions including Mulan and The Meg, creature design for Ash Versus Evil Dead and props and creatures for the Shannara Chronicles. Felicity strongly believes in fostering stronger business practice and capability within the creative industries and has run several producer training courses.

Felicity Letcher /